THE ASK: Get people in the U.S. to think about listening to Spotify in the car via a Data Driven Storytelling campaign.
THE ASK: Create an integrated campaign making SquareSpace the de facto choice for modern entrepreneurs who embrace the messiness of the process of getting a business off the ground.
THE PROBLEM: Americans send more than 38 billion water bottles to landfills every year. Plastic is the enemy, destroying earth with pollution.
THE ASK: Create a newsworthy PR moment that highlights their anti-plastic pollution, pro-earth stance.
THE ASK: Develop an innovative product for Burger King that embodies the brand and a headline grabbing way to launch it.
THE PROBLEM: Committing to home décor can be frustrating, similar to the feeling of finding the perfect outfit.
THE ASK: Produce an Out Of Home Campaign that gets budget conscious Gen Z and Millennials who want nice things for their space to think of Apt Deco as the first place to look.
THE ASK: Create a campaign that inspires Black Gen Z to join Extinction Rebellion.
THE PROBLEM: Many Black Gen Z'ers are not aware that people of color face 63% more pollution and live closer to polluting facilities compared to White Americans, who experience 17% less pollution.
THE IDEA: Million Fan March, A peaceful protest to bring attention to the lack of wind energy resources in black and brown communities
THE ASK: Create an audio experience that introduces a new audience to the brand using the positioning " groundbreaking wine for groundbreaking people."
THE PROBLEM: Wine newcomers get nervous asking for advice at wineries and liquor store because they don not want to be perceived as a wine amateur.
THE AUDIO: Listen here for the Fine Wine Hotline welcome audio.
THE ASK: Create a social first campaign that makes Telfar the most talked about brand at New York Fashion week 2024 .
THE PROBLEM: Luxury is often associated with a high price tag and a rare lifestyle that creates barriers for some.
I was tasked by Emmie Elizabeth, to create a campaign around a Barbie inspired collection of accessories. Role: Set Designer, Product Photographer, Creative Producer. Co-Creative Director: Ashley Yarbough. Model Photography: Derek Chase
In my role as art director and photographer for eLo Vegan Lifestyle, I was tasked to create a campaign around their sugar scrub while highlighting the benefits of the product in an editorial style.
As freelance Creative Producer and Art Director for The Photo Chase, I collaborated with studio management, photographers, and videographer to realize our client's vision of an under water 007 inspired shoot. Overseeing the creative journey from concept tofinal video including posing, prop styling, and post-production consulting. Final Video. 📽️ : Avery Archie, 📸: Dae Howerton.