ABout
Hey there — I’m Lonnie.
I’m an overall creative who started behind the lens as a photographer, obsessing over light, composition, and storytelling. Over time, that foundation expanded into freelance art direction, branding, creative production, and digital marketing.
Today, I collaborate with individuals and small businesses to develop standout brands, thoughtful campaigns, and visual worlds that are intentional, modern, and emotionally resonant.
As a poet and author, storytelling is at the core of everything I create. Whether I’m shaping a brand identity, directing a shoot, or building a campaign strategy, I’m always asking: What’s the deeper narrative? What does this make people feel?
With a formal background in photography and advertising, I work primarily with fashion, beauty, and lifestyle brands that value clean aesthetics with a bold edge. If chic minimalism with personality is your vibe, we’ll get along beautifully.
Outside of client work, I’m deeply inspired by personal style, thrifting, and decorating my home. I believe self-expression lives in the details — the outfit, the bookshelf, the coffee table, the mood board. I’m also a self-development nerd who loves a good quote, a transformative podcast episode, or a dog-eared self-help book. Growth and creativity go hand in hand for me.
At the intersection of art, identity, and intention — that’s where I do my best work.. See portfolio.